Collectively we have three decades of experience with each of our skill sets complementing the other two, making The Loop a one stop solution for your marketing, communications, branding, PR and design needs. Naheed Maalik, Rachel Lloyd and Sabiha Imani make up The Loop.




Naheed is a marketing and communications professional with fifteen years of work experience, heading marketing and communications teams for two universities in Dubai since 2008 and managing the function for two international development organisations prior to that.

During her career, Naheed has managed multiple brand related projects from recreating the British Council brand in Pakistan, post close of public access in 2003, to revamp of the University of Wollongong in Dubai’s brand working with the parent university in Australia.

From enhancing brand awareness and association to running PR campaigns to generating leads for the sales cycle, Naheed has created and managed result driven marketing campaigns with successful outcomes.

With skills that range from creating slogans to advertising copy to website material to media stories, Naheed has produced websites, advertising, PR and social media campaigns, digital outreach materials and led on the production of corporate videos, coffee table books and corporate collateral over the years.

Naheed is a Chartered Marketer from the Chartered Institute of Marketing, UK.




Rachel is a communications professional specialising in the production of corporate collateral, PR, media releases, marketing and web content. She is also a skilled copyeditor, particularly in an ESL context.

A native English speaker, Rachel has over fifteen years experience of working with private, government, and higher education sector organisations across Europe, the Middle East and Asia. She has been involved in projects with multinational stakeholders including the European Commission and the World Bank, and has collaborated with organisations in sectors ranging from aviation and construction to the digital and creative industries, as well as numerous not-for-profit groups.

Her portfolio covers the full spectrum of organisation-customer communications, from flyers, brochures and prospectuses to newsletters, websites and commemorative books. She has also written speeches for senior personnel and her media releases and editorial pieces have been featured in both national press and regional publications.

Rachel is a Prince 2 certified project management practitioner and a registered member of the UK Chartered Institute of Public Relations.



Sabiha is a highly innovative and experienced graphic designer, fully understanding her clients’ objectives before providing design solutions that are both brand adherent and aesthetically pleasing. Her keen attention to detail and technical skills help take a project from conceptualisation to production with results that are visually attractive and business driven.

With over fifteen years of experience working with clients from industries as diverse as corporate management, education, cultural relations, art, publishing and leather and garment businesses in the US, UAE, India and Pakistan, Sabiha’s designs stand out as much for the colours and dimensions as for their practical usage.

Over the years Sabiha has created visual brand identities and guidelines, designed prospectuses, newsletters, brochures, calendars and coffee table books as well online materials. She has also developed environmental and fleet graphics, packaging, event designs, signages and a variety of logos and typography.

Sabiha holds a Diploma in Computer Graphics Design from the School of Communication Arts, Minneapolis, USA and a Diploma in Applied Arts from Sophia College Mumbai, India.