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Why Public Relations is Important in a Modern Business

Why Public Relations is Important in a Modern Business Have you ever wondered why some businesses worry so much about public relations and how it can benefit your business? It’s an area that could change your company for the better and change the way other people view your organization. Below are some of the main … Read more

The value of brand for SMEs

Harnessing the power of brand isn’t just for giants, such as Nike, Google and Apple – it’s fundamentally important for marketers in start-ups and SMEs too How valuable is your brand to your business? If you’re a start-up or SME working to establish yourself, Apple’s brand value – worth a staggering $170bn according Forbes – may seem far … Read more