The dos and don’ts of the new marcomms metric By Rachel Lloyd Partner Consultant, The Loop There was a time when pure creativity...

What’s in a name? The power and pitfalls of the personal brand By Rachel Lloyd Partner Consultant, The Loop Personal branding has made...

What marcomm lessons have we learnt from 2020? It’s fair to say that this has been a year like no other, but with...

Harmonious communications: the importance of your tone of voice  “We often refuse to accept an idea merely because the tone of voice in...

Five-Point Bare Bones Marcoms and PR Plan Reviewing my eight years with two development organizations managing communications and then comparing them with the...

From 26 to 200 nationalities: the key to cross-cultural communication A Brex-ette; that’s me. A British woman who, some eight years ago –...

Your easiest marketing resolution for 2019 As another year draws to a close, the planners among us will already have an eye on...

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018 Just a few years ago, you could get away with building...

Ads That Don’t Overstep The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative...

The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing Antiquated. Outdated. Unnecessary. Ask an inbound-only marketer about...