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Wednesday, 23 December 2020

What marcomm lessons have we learnt from 2020?

2020
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What marcomm lessons have we learnt from 2020? It’s fair to say that this has been a year like no other, but with...
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Monday, 10 December 2018

Harmonious communications: the importance of your tone of voice

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Harmonious communications: the importance of your tone of voice  “We often refuse to accept an idea merely because the tone of voice in...
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Thursday, 8 November 2018

Five-Point Bare Bones Marcoms and PR Plan

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Five-Point Bare Bones Marcoms and PR Plan Reviewing my eight years with two development organizations managing communications and then comparing them with the...
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Thursday, 8 November 2018

From 26 to 200 nationalities: the key to cross-cultural communication

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From 26 to 200 nationalities: the key to cross-cultural communication A Brex-ette; that’s me. A British woman who, some eight years ago –...
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Wednesday, 7 November 2018

Your easiest marketing resolution for 2019

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Your easiest marketing resolution for 2019 As another year draws to a close, the planners among us will already have an eye on...
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Wednesday, 7 November 2018

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

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7 Steps in Creating a Winning Social Media Marketing Strategy in 2018 Just a few years ago, you could get away with building...
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Wednesday, 7 November 2018

Ads That Don’t Overstep

Ads-That-Dont-Overstep
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Ads That Don’t Overstep The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative...
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Wednesday, 7 November 2018

The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing

The-Art-Of-The-Leave-Behind
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The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing Antiquated. Outdated. Unnecessary. Ask an inbound-only marketer about...
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Wednesday, 7 November 2018

Why Public Relations is Important in a Modern Business

Why-Public-Relations-is-Important
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Why Public Relations is Important in a Modern Business Have you ever wondered why some businesses worry so much about public relations and...
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Wednesday, 7 November 2018

The value of brand for SMEs

The-value-of-brand-for-SMEs
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Harnessing the power of brand isn’t just for giants, such as Nike, Google and Apple – it’s fundamentally important for marketers in start-ups...
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