Every start-up has a story. Ours began when we worked together in the education sector.

We were looking to outsource content, PR, media buying and design projects to companies that could understand our brand, tone of voice and house style. Our choice was the big bucks agencies, or the solo marketers, wordsmiths and designers. We could never find that one company who could do it all, at the right price.

So, we decided to close that loop and start our own, and here we are with The Loop!

If you’re an established organisation facing the same situation, or you’re starting a new business and don’t know where to turn, we can help.

The Loop will be your combined outsourced marketer, communicator, brand advisor, media handler and designer.


Naheed Maalik, Rachel Lloyd and Sabiha Imani make up The Loop.

Collectively we have three decades of experience with each of our skill sets complementing the other two, making The Loop a one stop solution for your marketing, communications, branding, PR and design needs. Our holistic solutions will ensure complete coverage of your needs and help you to reach your customers through multiple channels.




Naheed is a marketing and communications professional with fifteen years of work experience, heading marketing and communications teams for two universities in Dubai and managing the function for two international development organisations prior to that.

During her career, Naheed has managed multiple brand related projects from recreating the British Council brand in Pakistan, post close of public access, to revamp of the University of Wollongong in Dubai’s brand working with the parent university in Australia.

From enhancing brand awareness and association to running PR campaigns to generating leads for the sales cycle, Naheed has created and managed result driven marketing campaigns with successful outcomes.

With skills that range from strategy to creating slogans to advertising copy to website material to media stories, Naheed has produced marcom strategies, websites, advertising, PR and social media campaigns, digital outreach materials, corporate videos, coffee table books and corporate collateral over the years.

Naheed is a Chartered Marketer from the Chartered Institute of Marketing, UK.




Rachel is a communications professional specialising in the production of corporate collateral, media releases, marketing and web content. She is also a skilled copyeditor, particularly in an ESL context.

A native English speaker, Rachel has over fifteen years experience of working with private, government, and higher education sector across Europe, the Middle East and Asia. She has been involved in projects with multinational stakeholders including the European Commission and the World Bank, and has collaborated with organisations in aviation, construction, digital and creative industries and not-for-profit groups.

Her portfolio covers the full spectrum of organisation-customer communications, from brochures and prospectuses to newsletters, websites and commemorative books. She has written speeches for senior personnel and her editorial pieces have been featured in both national and regional publications.

Rachel is a Prince 2 certified project management practitioner and a registered member of the UK Chartered Institute of Public Relations. She holds a masters degree in communications with distinction from the University of Leicester, UK.



Sabiha is an innovative and experienced graphic designer, fully understanding her clients’ objectives before providing design solutions. Her attention to detail and technical skills help take a project from conceptualisation to production with results that are visually attractive and business driven.

With over fifteen years of experience working with clients from industries as diverse as corporate management, education, cultural relations, art, publishing and leather and garment businesses in the US, UAE, India and Pakistan, Sabiha’s designs stand out as much for the colours and dimensions as for their practical usage.

Over the years Sabiha has created visual brand identities and guidelines, designed prospectuses, newsletters, brochures, calendars and coffee table books as well online materials. She has also developed environmental and fleet graphics, packaging, event designs, signages and a variety of logos and typography.

Sabiha holds a Diploma in Computer Graphics Design from the School of Communication Arts, Minneapolis, USA and a Diploma in Applied Arts from Sophia College Mumbai, India.