Yes, as in closing the loop – that’s what we do.

From strategy development to telling the story of your brand, to finding ways to make you known and grow your business, we close the loop to enhance your business potential.

The Loop can be your one-stop resource: your outsourced marketer, copywriter, content creator, brand advisor/manager, PR handler, media buyer and designer.

We provide bespoke solutions after identifying and understanding your requirements and our products and services are customised to your target audiences, business goals, timelines and budgets.


Our core services:


Successful marketing and communication is client-centric. We identify and understand your target audience, creating a brand persona that they can relate to, and reinforce this with advertising, media, web content and other communication that engages new customers and promotes brand loyalty.

We can help create the marketing mix that suits your organisation, your target market and your budget.


PR is visibility with credibility. With strong media relations and a professional PR strategy, your stories can raise the profile of your organisation and help you reach new target audiences.

The Loop can provide a bespoke, cost-effective service. With 20 years combined PR experience across the GCC media landscape, we can help find PR opportunities, identify stories and then develop, write, release and monitor your PR and strategic communications.


A strong visual identity can transform and strengthen your brand, creating a recognisable face for your customers.
We can develop your new visual identity that underpins your product or service, or take your existing look to the next level.
We can also design your website, publications, corporate gifts and marketing materials, and help you revitalise your digital identity.

Contact us today to discuss your business needs and how we can help close the loop for you.





“Entering the UAE market is challenging and The Loop is helping us plant the seeds in the market with strategic communications and PR.

Their professional services include a weekly 15 minute call, where we plan and update the next pieces of content. They have identified the best tone and style to represent us and every piece of content reflects this. I Seeing our articles in the Gulf News, Arabian Business, and Entrepreneur Middle East feels like a celebration for us and are helping to develop our profile in the region.”

Laura Gerrits-Gedvile
CEO @The Holistic Enterprise


“The Loop has worked with us on a number of PR stories, both general media releases and features developed for individual publications. They’ve shown initiative, attention to detail and professionalism in both instances, coming up with creative ideas and delivering within tight deadlines.

With expertise and knowledge in our niche industry, they are always well prepared, well informed and very well connected with the press and media. This has allowed for an excellent and proactive relationship, with great results delivered on every occasion.”

Souha Charbel
Associate Director of Communications American University in Dubai


“From project inception to product delivery, we have been impressed by The Loop’s creative and professional approach to work on our anniversary publication. The team researched the University’s corporate objectives to develop key themes, and meticulously planned the project milestones to deliver according to our required schedule. The end product reflected our corporate identity and strategic priorities, while creatively commemorating an important milestone in the University’s history.”

Adnan Masood
Director, Strategy & Marketing, University of Wollongong in Dubai


“We were looking for an agency that will not only help us come up with normal content, but a reflective content of who we really are and what makes us different. The Loop was the right choice. From planning to execution, the team was professional in handling our requests. They also met the deadlines and were an extreme pleasure to work with. Would love to work with The Loop again.”

Aida Ghazal
Marketing and Communications Manager, Rochester Institute of Technology (RIT) Dubai


“We worked with The Loop on the ‘Balance for Better’ coffee table book, a project that spanned several months and many interactions with the stakeholders (UN and UOWD) and the women achievers featured in the book. We found The Loop team to be professional, knowledgable and skilled in their work, easy to work with and prompt in responses. The impressive end product speaks for the effective collaborative work of the stakeholders and The Loop.”

Nadine Halabi
Business Development Manager, Dubai Business Women Council


“Working with The Loop added genuine value to our marketing and communications activities in a highly competitive niche market. The team’s highly responsive, client-centric approach meant that we could rely on them to deliver quick and effective solutions. They developed an in-depth understanding of our brand identity and combined this with their expertise and market intelligence to deliver strategies that delivered results.”

Brian Banford
Director Advancement, Canadian University Dubai